University of Southern California by Reborn U

Our Partnership

Since 2018, Reborn has partnered with universities across the USA to reduce fabric waste on a major scale. Now, we are joining forces! Reborn takes extra t-shirts, athletic jerseys, and dated promotional items from USC that will remain unsold, or worse will wind up in a landfill–and we upcycle them into unique new products.

Join the Reborn University of Southern California Brand Ambassador Program

Calling energetic, driven, and creative students to help carry out our mission at The University of Southern California!

Ways to Shop

You can find upcycled USC merchandise online and in store at the USC Bookstore. However you decide to shop, you’re supporting Reborn and our sustainable products!

840 Childs Way, Los Angeles, CA 90089

Stay Up to Date

Got major FOMO? Follow our Southern Cal Brand Ambassadors so you don’t miss a thing.

Our Ambassadors will update you on all things Reborn. From sustainability tips and tricks to the latest product launches and campus events, our ambassadors are your go-to gurus. Below are some of our favorite photos from our USC Brand Ambassadors! Check it out.

Ambassadors Coming Soon!

But Wait! There's More.

If you’re in need of a gift, or just want to show your support for another school — we’re here for that.